About
Hop Dao
Hop Dao is a digital content marketing specialist with a background in communications and journalism. She has led B2B content, SEO, and marketing-automation campaigns for technology, finance, and education organizations, and holds a first-class honours degree in communication and media from the University of Wollongong.
At Mastt from 2021 to 2023, Hop produced much of the company's early blog, SEO, and campaign content, and contributed articles introducing construction project management and capital works topics to Mastt's growing audience.
A communication and media graduate from the University of Wollongong, Hop Dao specializes in B2B content marketing and SEO. From 2021 to 2023, she produced much of Mastt's early blog, email, and campaign content, and placed articles in trade outlets including Infrastructure Magazine and The Urban Developer.
EDUCATION AND CERTIFICATIONS
Education
Bachelor of Communication and Media (Honours, Class I)
University of Wollongong
Bachelor of Communication and Media (Journalism)
University of Wollongong
Track Record
Mastt Content and SEO Program (2021 to 2023) - Digital Content Marketing Specialist
Hop planned and produced Mastt's early content across its website, blog, email, and social channels, and created marketing collateral including case studies, whitepapers, and G2 and Capterra listings, using SEO research and HubSpot to grow organic traffic.
Trade and Industry Press Contributor (on behalf of Mastt)
Hop produced articles placed in construction and property trade outlets, including Infrastructure Magazine, The Urban Developer, and Medium, to build Mastt's brand awareness.
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